Today, we will focus on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results tenfold over your paid advertising. The key to public relations lies in: Public relations or publicity; Merchandising; Promotions   With a solid plan in place that encompasses the above, you’ll have a solid foundation to use public relations in the best way possible. Public relations include anything that can be identified as media. Don’t limit yourself to any one form of media. The attention of newspapers, television, radio, magazines, bloggers, ezines, and

Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The success realized from direct mail marketing and the availability of computers can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products and/or services. Here are the key steps for creating a highly effective direct mail