PR Equals Free Publicity
Today, we will focus on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results tenfold over your paid advertising. The key to public relations lies in: Public relations or publicity; Merchandising; Promotions With a solid plan in place that encompasses […]
Telemarketing is NOT your enemy
Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The […]
Turn Prospects into Customers Overnight
Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need […]
Make It Pop!
There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention. Showcase Benefits of Products and/or Services. Prove the Benefits. Persuade People to Embrace the Benefits. Call to Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services […]
Kick Start Your Marketing
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]
Stop Wasting Your Resources!
Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]
Educate Your Customers
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]
Lessons I Learned from Paris Hilton
Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]