PR Equals Free Publicity

Today, we will focus on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results tenfold over your paid advertising. The key to public relations lies in: Public relations or publicity; Merchandising; Promotions   With a solid plan in place that encompasses […]

Telemarketing is NOT your enemy

Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The […]

Turn Prospects into Customers Overnight

Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need […]

Make It Pop!

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention. Showcase Benefits of Products and/or Services. Prove the Benefits. Persuade People to Embrace the Benefits. Call to   Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services […]